👋 At Insurance by Price, we specialize in providing smart, personalized insurance solutions for individuals, families, and small businesses. With access to a wide range of top-rated carriers, we help you find coverage that fits both your needs and your budget. Proudly serving Southwest Virginia and Northeast Tennessee, we’re committed to making insurance simple, accessible, and centered around you.

Passionate About Your Coverage
Allison Witt Price is a Certified Medicare Insurance Planner™ (CMIP®) with over a decade of experience helping individuals and families navigate the complex world of health insurance. Since entering the industry in 2012, Allison has built a reputation in the Abingdon and surrounding areas for her deep knowledge, personal dedication, and unwavering client advocacy.
Health insurance is no longer one-size-fits-all—and Allison understands that better than anyone. She takes the time to truly listen and assess each client’s unique needs, ensuring they’re matched with a plan that aligns with their healthcare requirements and financial situation. Her approach goes beyond simply finding coverage; she is committed to helping clients understand their benefits so they can make confident, informed decisions and get the most out of their coverage.
As a CMIP®, Allison maintains a rigorous standard of expertise and ethics in the Medicare space. She stays ahead of the ever-evolving insurance landscape so her clients don’t have to. Whether it’s comparing plans, resolving claims, or answering questions that arise throughout the year, Allison is known for her hands-on, dependable service.
Let Allison and her team give you the peace of mind that comes from knowing you’re covered—and understood.
Awards & Services
Circle of Champions
Five Year Circle of Champions Recipient (2018, 2019, 2020, 2021, 2022) The Marketplace Circle of Champions is an annual recognition program that recognizes the hard work, expertise, and service of Marketplace-registered agents and brokers, who are important partners to the Centers for Medicare & Medicaid Services (CMS).

2021 Connecting Consumers with Coverage Award
Achieved national recognition from CMS for helping new consumers enroll in Marketplace coverage during the 2021 Special Enrollment Period.

Services We Offer at Insurance by Price
- Employee Benefits
- Medicare
- Individual ACA Health Coverage
- Short Term Medical
- Health Sharing Options
- Dental
- Vision
- AirMed
- Life
- Basic Estate Planning